Jarred Hammond, the pop station's program director, says: "I don't even know if they can tell the difference, honestly." K-105.3, in Jackson, Mich., plays the new version of "Love Story" every three or four days, although the nuances of the new and old versions might be lost on listeners. He adds, however: "It'd be stupid for any radio station - anybody in our business - not to be in the Taylor Swift business."Ĭountry stations such as WPOC in Baltimore, KUPL in Portland, KKBQ in Houston and MNB in Minneapolis have added the new Fearless tracks to playlists. We just haven't really thought about it." "It's not a conscious decision to play them or not play them. "I don't know if someone in five or six seconds will be able to tell that's different," says Chiang, who hasn't aired the new tracks. Johnny Chiang, Cox Media Group's country format coordinator, says he will add the new Fearless versions to his stations' research process, playing song snippets to listeners - but he doesn't expect much reaction. "If I were playing gold from the Fearless album, I would play the versions that were hits back in the day," says Bruce Logan, operations manager and brand content director at Hubbard Broadcasting, which owns seven stations in West Palm Beach, Fla., including New Country 103.1. Several country programmers say they simply haven't played Fearless tracks in years, and the new versions aren't strong or distinctive enough to change their minds. Stations do not have to pay artists or labels for use of master recordings, so the new versions aren’t worth much in radio revenue.Īnd while radio can drive listeners to streaming services, fans are already streaming the new versions on their own. One reason for the lack of a promotional push may be that Swift stands to make little revenue from airplay of the new versions - broadcasters pay songwriting royalties every time they spin a song, so Swift would get that revenue either way. Swift promoted the Fearless (Taylor's Version) tracks via social media and in appearances like a recorded video on "Good Morning America," but a source close to her label, Republic Records, says its promotions team is concentrating on her latest new single, "Willow," in lieu of any Fearless tracks. 8, compared to 21,000 for the original Fearless release, since the re-recorded album's release.
According to Billboard estimates, Fearless (Taylor's Version) has generated $9.6 million in revenue, including $8.63 million in sales and streaming and $962,000 in publishing Swift's cut would be roughly $8.17 million.īut radio is a conspicuous holdout, spinning songs from the album just 12,000 times through Oct. 8, according to MRC Data, even though it's hard to detect the differences from the original tracks the new "Love Story" alone has 142 million Spotify plays and 27 million YouTube views. Fans have streamed Fearless (Taylor's Version) like crazy, boosting it to 774,000 equivalent album units through Oct.
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